WILD DOGS PROMOTIONS
Powered by Wild Dogs Radio
PROFESSIONAL GLOBAL RADIO PROMOTION FOR INDEPENDENT ARTISTS
Your Music Deserves to Be Heard.
Wild Dogs Promotions helps Independent, Unsigned, and Underground Artists get their music in front of real radio programmers, broadcasters, podcasts, music shows, and media contacts around the world.
We specialize in:
Rock • Hard Rock • Grunge • Punk • Alternative Rock • Active Rock • Heavy Metal
But great music doesn’t always fit neatly into a box. If your music has something to say, we’re here to help get it heard.
YOUR MUSIC DESERVES MORE THAN A SUBMISSION FORM
Thousands of songs are released every day.
Many great songs never make it beyond the artist’s own social media, friends, and family.
Not because the music isn’t good.
Because it never reaches the right people.
That’s where Wild Dogs Promotions comes in.
We’re not an automated upload-and-forget service.
We’re broadcasters.
We’re music lovers.
We’re industry professionals.
And we understand what it means to put your music out into the world and hope someone hears it.
Our mission is simple:
Get your music in front of more people who can actually hear it.
WHY WILD DOGS PROMOTIONS?
EXPERIENCE. CONNECTIONS. PERSONAL SERVICE.
When you work with Wild Dogs Promotions, you’re not handing your release to a faceless automated system.
You’re working directly with people who understand radio, music, and independent artists.
41+ YEARS
Music Industry Experience
31+ YEARS
Professional Radio Broadcasting Experience
300+
Active Radio & Media Contacts
PERSONAL SERVICE
Directly With Doug “The Rawk Dawg” Russ
PROFESSIONAL PRESS
A Professionally Written Press Release Included
TRANSPARENT REPORTING
Your Campaign Is Documented
BUILT BY A BROADCASTER
Wild Dogs Promotions was founded by Doug “The Rawk Dawg” Russ, co founder of Wild Dogs Radio and host of The Rawk Dawg Show.
With more than four decades of experience in the music industry and more than three decades in professional radio broadcasting, Doug has spent his career supporting music, independent artists, and the people who bring that music to listeners.
Wild Dogs Promotions was built from that experience.
Our campaigns are backed by real relationships with radio stations, internet broadcasters, podcasts, music shows, and media contacts.
No bots.
No fake playlists.
No inflated promises.
No guaranteed-airplay gimmicks.
Just professional radio promotion built on experience, relationships, and a genuine passion for music.
HOW YOUR CAMPAIGN WORKS
STEP 1 — DISCOVERY
Let’s Talk About Your Music.
Every campaign begins with a conversation.
We’ll learn about your release, your music, your goals, and what you’re hoping to accomplish with your campaign.
We’ll then determine whether Wild Dogs Promotions is the right fit for your release.
No obligation. No pressure. Just an honest conversation.
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STEP 2 — PROFESSIONAL RELEASE PREPARATION
We Get Your Release Ready for Radio.
Before your campaign begins, your release is professionally prepared for submission.
Campaign preparation can include:
✔ WAV metadata
✔ Professional 320 kbps MP3 preparation
✔ Optimized MP3 metadata
✔ Embedded album artwork
✔ ISRC code integration
✔ UPC support for albums and EPs when applicable
✔ Professionally written press release
Your release is prepared before the first submission is sent.
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STEP 3 — GLOBAL RADIO & MEDIA PROMOTION
Your Music Goes Out to the Industry.
Your release is professionally promoted to 300+ active radio and media contacts across the United States and around the world.
Depending on the release and its format, submissions may include:
✔ College Radio
✔ Community Radio
✔ Independent FM Radio
✔ Active Rock Radio
✔ Global Internet Radio
✔ Web Radio
✔ Podcasts
✔ Music Shows
✔ Small-Market Radio
✔ Independent Broadcasters
Every campaign is personally managed from beginning to end.
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STEP 4 — WILD DOGS RADIO EXPOSURE
Your Promotion Can Open Additional Doors.
As part of the Wild Dogs Radio network, qualifying releases may also receive additional exposure opportunities through Wild Dogs Radio.
Potential opportunities may include:
The Rawk Dawg Show
Dangerous Doug Music Hour
Total Request Live
Dangerous Dawgs Show
Additional opportunities may include:
✔ Artist Spotlight Features
✔ Website Promotion
✔ Social Media Promotion
✔ Playlist Consideration
✔ Wild Dogs Radio Airplay Consideration
Important: Programming decisions are made independently based on programming needs, format, and the music being considered.
Airplay is never guaranteed.
Promotion means we put your music in front of industry contacts.
The final programming decision belongs to each individual station, broadcaster, show, or media outlet.
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STEP 5 — CAMPAIGN REPORTING
KNOW WHERE YOUR MUSIC WAS PROMOTED.
We believe you should know what you’re paying for.
Every campaign includes detailed documentation of your promotional activity.
Your campaign report may include:
✔ Contacts reached
✔ Submission dates
✔ Submission times
✔ Campaign tracking information
No guessing.
No wondering.
No “trust us.”
You’ll know where your music was submitted.
WHAT'S INCLUDED
Every Wild Dogs Promotions campaign includes:
✔ Professional Radio & Media Promotion
✔ 300+ Active Radio & Media Contacts
✔ Professionally Written Press Release
✔ Wild Dogs Radio Artist Spotlight Opportunity
✔ WAV Metadata Preparation
✔ Professional MP3 Preparation
✔ Embedded Album Artwork
✔ ISRC Code Integration
✔ UPC Support When Applicable
✔ Detailed Campaign Reporting
✔ Personal Service from Doug “The Rawk Dawg” Russ
CAMPAIGN PACKAGES
SINGLE RELEASE CAMPAIGN
$300 USD
1 SONG • 45 DAYS
A professional promotion campaign designed for artists releasing their next single.
Includes:
✔ One Song
✔ 45 Days of Professional Promotion
✔ Worldwide Radio & Media Campaign
✔ Professional Press Release
✔ Artist Spotlight Feature
✔ Complete Audio Preparation
✔ Detailed Campaign Report
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DOUBLE IMPACT CAMPAIGN
$500 USD
2 SONGS • 90 DAYS TOTAL
Designed for artists who want to promote two releases as part of a larger campaign.
Includes:
✔ Two Songs
✔ 45 Days of Promotion for Each Song
✔ 90 Total Days of Active Promotion
✔ Individual Press Releases
✔ Artist Spotlight Features
✔ Worldwide Radio & Media Promotion
✔ Complete Audio Preparation
✔ Comprehensive Campaign Report
WHAT ARTISTS ARE SAYING
REAL ARTISTS. REAL EXPERIENCES. REAL RELATIONSHIPS.
We believe the best way to understand what we do is to hear directly from the artists we’ve worked with.
⭐ Jenn Ross (Penny Fountain)
“We have worked with Doug for years on the release of multiple songs, and he is, without question, one of the very best in the business. Every song we have submitted through him has received airplay, and he has also secured numerous promotional interviews for the band. His outstanding reputation, industry expertise, and solid relationships consistently deliver results.
Doug is incredibly knowledgeable and deeply dedicated to his craft. His expertise and understanding of the music industry are truly invaluable, and he is always willing to share that knowledge with others. His communication is exceptional. He provides transparent tracking, detailed regular reports, and prompt responses whenever questions arise. He genuinely cares about the artists that he works with and is fully invested in their success.
We highly recommend him to any artist looking to expand their reach and maximize their exposure. We look forward to continuing to work with him for future releases.”
— Jenn Ross
“We had the pleasure of working with Doug (“Rawk Dawg”) Russ, the radio promoter extraordinaire, and were 100% impressed by his drive and dedication. This is the second time we have used Doug for promotions and he took the lead and delivered yet again in promoting our single ‘Ashes to Ashes’. We highly recommend him if you’re an independent band looking for radio promotion, advice on the music business, or general guidance. With over 30 years in the music industry, Doug has always been about the artists and the music.”
— True Love Devil
⭐ Mick Michaels
Guitarist — Corners of Sanctuary
“Working with Doug Russ has been a refreshing pleasure in an industry that is often plagued with cynicism, dishonesty, and unreliability.
Doug is thorough, knowledgeable, does what he says, and, more importantly, professional… which is becoming less and less common these days.”
— Mick Michaels
Guitarist, Corners of Sanctuary
OUR COMMITMENT
We won’t promise overnight success.
We won’t promise guaranteed airplay.
We won’t promise unrealistic numbers.
What we will promise is:
Professionalism.
Integrity.
Honest communication.
Transparent reporting.
Real radio promotion.
Personal service.
And a genuine commitment to helping Independent, Unsigned, and Underground Artists put their music in front of new listeners.
Because we know how hard it is to create something and put it out into the world.
And we believe great independent music deserves an opportunity to be heard.
READY TO GET YOUR MUSIC OUT THERE?
START YOUR CAMPAIGN
Your next release deserves more than a post on social media.
It deserves a professional promotional campaign designed to put your music in front of radio and media contacts around the world.
Let’s talk about your music.
Let’s talk about your goals.
Let’s see if Wild Dogs Promotions is the right fit for your release.
NO OBLIGATION. NO PRESSURE. JUST A CONVERSATION.
Contact
Doug “The Rawk Dawg” Russ
Founder, Wild Dogs Promotions